Luxe, modern contemporary store inspired by diamond cut

PREMIERA – Exquisite Jewellery Store, a high-end jewellery brand under The Premier Group, offers timeless elegance with jewelled accessories of diamonds and gemstones, made to perfection with excellent design and Italy’s best technology.

PREMIERA – Exquisite Jewellery offer contemporary charm with its first boutique shop at M Level of Siam Paragon under the concept, “Never Ordinary – but Boldly Beautiful.”

Spanning 194 square meters, PREMIERA – Exquisite Jewellery Store stands elegantly unlike any other store of its kind in Siam Paragon. With the concept “Never Ordinary – but Boldly Beautiful” in mind, the task is not easy to implement, as the boutique aspires to be unique with high-end sophistication PREMIERA – Exquisite Jewellery-style.

Under the umbrella of The Premier Group, whose diamond cutting style is one of the world’s best, Diamond Cut hence became theme of the décor. Diamond cut theme might have already been used, but here at PREMIERA – Exquisite Jewellery’s boutique, a diamond cut is revisited and revised in modern contemporary look with Art Deco flair to reflect the sturdiness, the reliability and uniqueness of diamond.

There is also a VIP Area that is regarded the boutique’s main feature. Catering privacy and exclusivity, the area does not only deliver luxurious vibe but also show the brand’s attention to smallest details.

Another special cover at PREMIERA – Exquisite Jewellery Store is the Fitting Room. Here, patrons can bring over the piece they have been eyeing and try it on where they can closely observe in order to make a decision. With layered mirror that gives infinite reflection effect, the lights that bounces off the edge of the diamond make this room the uniquely compelling in every angle.

PREMIERA – Exquisite Jewellery Store is dressed mainly in grey and brown, with clearly partitioned zones marked by the tall display cabinet in the middle. Each of the display zones are conveniently categorized for more pleasant viewing, such as One of a Kind pieces, Classic pieces, Main collection and many others.